Culutral Relevance in a Traditional Ad

It's fairly typical that on Saturday mornings, one of the first things I do is turn on ESPN's Sportscenter. In fact, that is typically what I do every morning. For the first time though, while watching the show, Shirin commented on it. Well - not really the show - but a commercial that ran during it. Here is the commercial:



It's around this time that the commercials for the NBA Playoffs get good. Whichever agency creates and produces these ads knows what they are doing. When Shirin, after finishing listening to the commercial, peeks her head out of the room and says, "That was a really cool commercial", you know it was successful.

I couldn't help but think that this style of commercial was driven by the YouTube success of DJ Steve Porter. In fact, I hope he had a hand in creating these. If you aren't familiar with his work, please take a look. He takes what were traditional TV ads and creates songs from them. My favorite is below:



I love to see traditional advertising using a technique that is culturally relevant and it seems Shirin does too.

EDIT: After following @djsteveporter, I noticed he created the ads themselves. Well done, Mr. Porter.

Foursquare For Businesses

I realize I am late to the game in talking about foursquare.com and the impact it has on social media. But I can't help but think how businesses can successfully use this latest trend. The presentation below gives a good basis of what foursquare is and how businesses can be impacted by it. I thought of an idea for a Scavenger Hunt - either local or nationwide where "Mayors" can earn significant rewards or offers. In fact, I am thinking of a way for EA SPORTS to successfully use it. Enjoy!

Foursquare For Businesses

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