White Horse Marketing webinar: The Only 3 Social Media Metrcis that Matter

An aspect of unemployment or consulting is having the extra time to attend Webinars. You can find companies hosting webinars across the Internet but I, for obvious reasons, focus on Marketing ones. Today, I will be listening to White Horse's webinar, The Only 3 Social Media Metrics that Matter: a Sanity Plea. I have listened to quite a few of White Horse webinars and find them very interesting. I plan on commenting via my Twitter feed so follow me if you already don't.

http://twitter.com/ari_ratner

If not, I will write a brief follow up afterward. Hope you all are having a good week!

UPDATE:

The webinar was fairly interesting. It hammered home some points that we already clear, like social media is about interaction, not direct action. This point, while obvious to some, is an important point in developing social media strategy. In addition, they focused on the trouble of placing an ROI on social media tactics. I disagree with this. While it may be hard to find an exact return on most social media tactics (unless its direct sales), companies need to measure something. Even if its the number of users interacting with the brand, that will help them gain a stronger understanding of managing expectations and recording a success or failure. If a company is not measuring its tactic, there is no chance to know whether it was a success. With that said, overall the webinar kept my interest and I will continue to check in on what White Horse has to say.