Help is on the way...or is it?

As I signed into my Monster account, I was told that in a little over 3 days, I would have a new experience with Monster.com. Normally I would be a bit intrigued because this is certainly a space that could use some innovative changes. With that said, I am not that excited. If the past is any indication, there will not be drastic changes. Unfortunately, drastic changes are needed.

While Monster still ranks as one of the highest employment sites on the web, that doesn't make it a useful one. The jobs available are muddled with what seems like SPAM. Not only does it offer little organization in your job search, but the other services are fairly lacking. With all of this said, only time will tell. I plan on checking out the new Monster and reviewing its changes.

The bigger concept from this post is how Monster is telling its users. Had I not signed on, I would not know Monster is changing its site. Similar to what ESPN did, it should offer its users a glimpse into the changes and even have built a network of loyal consumers to test and offer feedback on the changes. Who knows, maybe they have already done that, but some PR could have helped make that known. In fact, why doesn't Monster have a presence on Twitter or a company blog. These are all very easy to implement and maintain and like similar big companies, they seem to not be important. It should be common sense in 2009, shouldn't it?