Old Spice Hair/Body Metrics

When I first leafed through the latest ESPN Magazine, I barely noticed a new advertisement for Old Spice. It wasn't until I was reading through it a second time when I realized the brilliance in Old Spice's latest campaign. First, the placement in ESPN's magazine makes complete sense since it is trying to reach a male dominated audience. Secondly, after showing my brother the ad, before I was able to say, "They should have an online component...", I noticed they did.

I went on the site and to my amazement, they allow you to cover a mannequin's torso with body hair as well as facial and head hair. It's done in a fun and entertaining way and allows you to send an email with the finished product. They have around 16 different body hair styles and it's a great way to use the internet to push its products. Click on the picture to go to the website.