If you have read my blog, you realize that I enjoy working with startups. The ability to develop a company's first marketing plan or even influence a direction of a brand is exciting. With the help of one of my professors, Peter Coughter, I have been given the chance to help out another startup company, Chesapeake Bay Distillery. If you haven't heard of them, that's ok - they are only one quarter in business. In my opinion though, you will hear of them soon; especially if we have something to do with it.
Another aspect of this project I love is the chance to work with Jacob Lake, one of the top Brandcenter students and a close friend. I can always count on him to produce great work and really push the marketing/brand envelope. We both enjoy our occasional drink so this project was easy to get excited about.
Pictures to come...
Friday, February 1, 2008
Spirits of the Blue Ridge Vodka
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