Here is what Jacob and I will be working on for the Spirits of Blue Ridge.

Jacob,

Here is what we reviewed today. Let’s catch up Friday morning with some info we gathered.
*Batch Vodka
*Hand-crafted
*Micro Distillery

Segmentation Analysis

• Brand Representational
• College kids
• Young Professionals
• Coughters
• Connoisseurs
• Drunks

Looking at:
- Drinking habits
- Purchasing habits
- Disposal Habits
- Brand recognition

Industry Deep Dive

• Who else does batch numbers?
• Local vs. National
• Case History – Marketing, Partnerships, Events, Expectations
• Define national brands
• Other craft vodkas
• Branded niche vodka

Selling Into Space

• Distributors and their margins
• Bars/Restaurants
• Effectiveness – what is working, what isn’t.

Event Sponsorship/Non-traditional

• Bed & Breakfast
• Foxfield’s, Strawberry Fields
• Appalachian Trail
• Gold Cup
• Nascar races, events
• Ski resorts

Public Relations Plan
Legalities

That’s all for now.
Ari