Richmond Tap Project

I am a week into school and sure enough, projects have begun. Considering this is my first class with Rick Boyko, I wasn't sure what to expect. From previous classes, I understood that he tries to get real world work for us to complete. Thankfully, this semester at the Brandcenter is no different. In our Building Brands in International Cultures class, the first assignment is: Tap Project Richmond.



As Creative Brand Managers, we are tasked with trying to come up with ways to extend the idea of donating money for tap water outside of solely restaurants. Of course we will still lean heavily on the restaurants, but there are many more ideas to brainstorm about. We will also take the lead on project management in order to insure that the work plan is in place.

I certainly look forward to working on this project and can't wait to share the results with my readers, however few there are.